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17:52
Your life Matters
Simply put, you matter; your life matters, regardless of your race, color, gender, or sexuality. You as an individual matter. 
This is apart of a larger marketing campaign called 'the Power of I' that the Liberalists are putting on liberalistia.com/ The point of this campaign is to stress the importance of the individual over that of the group. 

Don't be the product, buy the product!

Schweinderl